Step BOLDLY is a global movement that empowers women to embrace confidence, honouring the strength passed down through generations—especially from the women who raised us.

This Mother’s Day, we are challenging you to be BOLD
This year, we’re celebrating female founders and business owners—and the mothers who helped shape them. We’re searching for the most inspiring mother-daughter stories from founders across North America to be part of this year’s campaign. These stories will spotlight the incredible ways women pass down wisdom, resilience, and ambition, redefining strength and leadership with every step.
Learn more about the Step BOLDLY Campaign.