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Social Media Coordinator


Email your CV or resume, a cover letter  along with a 30 second video introducing yourself outlining who you are and why your experience is relevant to the job position to our COO & Co-founder Victoria

Please include the title of the position you are applying for in the subject line.


  • Start Date: As soon as possible 
  • Position: Social Media Coordinator
  • Type: Part-Time
    • Potential for full-time position as of Fall 2024
    • At this time we are not interested in working with freelancers or agencies. 
  • Location: Hybrid 
    • Required to be in Toronto for in-person work days once per week 
    • Required to be in Toronto for all campaign shoots, photoshoots and content creation days 
  • Hours: up to 25 hours per week
  • Other perks: 
    • Flexible schedule 
    • Complementary Personal Growth & Development opportunities 
    • Major discounts off of all M&C merchandise  


Mave & Chez is a women-owned, Canadian brand on a mission to support women to feel their best, so they're empowered to ignite confidence, strength, and leave a lasting legacy with every step. We’ve revolutionised the slipper industry with MAVES: stylish slippers that are luxuriously engineered and podiatrist approved. MAVES are designed for women who value both style and support. Crafted with quality materials and attention to detail, our slippers provide the comfort and support your feet deserve, so your entire body feels its best. Because when your body feels its best, you're empowered to be at your best too. Join us as we celebrate the strength and resilience of women everywhere. Slip into MAVES because every woman deserves to feel confident and comfortable, one step at a time.

Each member of our team embodies our core values of: Confidence, Community, Contribution, Luxury and Health & Wellness.


Creative genius, content extraordinaire, copywriting obsessed 

Mave & Chez is looking for a driven part-time social media and content coordinator to add to our small-yett-mighty team. Candidates should be self-starters with 5+ years of social media management and content creator experience who are excited about tackling the ever-changing e-commerce marketing environment at a quickly growing startup. The ideal candidate for this role balances creativity and data analytics with ego-less execution to develop campaigns that align with our company’s brand image, values and new product offerings. They naturally balance creative planning and content ideation and execution with growth strategy and results tracking. This candidate will ensure all creative across social platforms is aesthetically on-brand, building, growing and engaging with our MAVEN community, and strategically contributing to growing Mave & Chez’s mission and revenue goals. 


  • Support with all marketing related events including Experiential Marketing Events, UGC Content Creation, Photoshoots, Campaign related events and programming
  • Monthly outline of content strategy, KPIs and goals for all social media channels
  • Content creation including: videos (reel and tiktok creation), static images and graphics for all platforms
  • Daily Instagram story management including: polls, questions, engagement, campaigns etc.
  • Copywriting, hashtag analysis, scheduling and posting of all content creation
  • Monthly analytics and KPI report for all marketing platforms and presentation to team 
  • Community management and day-to-day engagement on socials (responding to DMs, comments, reaching out to prospective customers and ambassadors), commenting, liking, re-engaging, sales, reposting
  • Coordination of batch content creation video and photo shoots as needed
  • Management, upkeep and ongoing organization of all social media content related folders, asset bank and documents 
  • Ongoing management and upkeep of all social media profiles
  • Outline, copywriting and creation of campaign related emails, SMS and blog posts as needed


  • 3+ years in a marketing role with specific experience in e-commerce / D2C
  • 5+ social media marketing experience (particularly TikTok, Instagram, and Facebook)
  • Proven success in startup, small business social media growth strategies 
  • Brainstorming creative ideas and strategy to meet business growth goals
  • Proficient in social media scheduling platforms, content creation and editing, and content management
  • Footwear industry familiarity is preferred but not required
  • Proven and best-in-class skills, education, and/or applicable certifications in Direct to Customer Marketing
  • A commitment to learn, apply, champion, and enrich Mave & Chez's Values, Business and People Leadership principles
  • The skills to collaborate strategically with cross-functional partners in the pursuit of shared business outcomes
  • Familiarity with measuring social media KPIs, looking at analytics and understanding how to grow social media profiles 
  • Familiarity with the following programs is preferred but not required: Shopify, Canva, Indesign, Google Suite (GMail, Docs, Sheets, etc.)